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Category Archives: new methods of marketing books
June 10, 2018 by Mara Purl
New trends in fiction include novellas, novelettes, short stories and flash fiction. This intro points to a comprehensive guest post All About Shorter Fiction.
January 27, 2018 by Mara Purl
Imagine being featured inside an elegant, well-appointed mall, with passengers hearing announcements about authors signing their books. They add us to their schedules, or happen by as they consider where to shop after lunch. Our events were something like that, though better, since we had a captive audience. What we found was that people were curious, inquisitive, and eager to find just the right book for themselves, or to have gifts to offer when they returned home from their cruise.
October 30, 2012 by Mara Purl
Fulfillment means fulfilling orders in the book world, but in a larger sense means complete manifestation. Mara Purl blogs-back to Sue Leonard of All Things Fulfilling.
November 21, 2011 by Mara Purl
Well, if Pie-In-The-Sky describes what can’t come true, perhaps “Mile High Tea” should be the new descriptor for what can. Why? Because anything Judith Briles touches actually does turn to gold. Judith was my hostess this past weekend for a gorgeous, elaborate and delightful tea at the lovely home where she and her husband, poet and editor John Maling, love to entertain.
So what do I mean by “gold”?… Read more
November 7, 2011 by Mara Purl
Sometimes an evening with female colleagues is a rite of passage, a kind of test a woman can only pass by showing her authenticity. And sometimes a girlfriend-evening fulfills a basic need for time with those who share the same wiring.
Actually women have all kinds of ways of connecting. Sometimes the moments are brief—a quick lunch hour to catch up with a friend or get to know someone better. Other times it might be a special treat like afternoon tea—a chance to dress up and go someplace elegant, where the surroundings are inspiring enough to give us a fresh perspective.… Read more
October 24, 2011 by Mara Purl
A few years ago, when I was first searching for the right kind of special event for readers of my Women’s Fiction novels, I chose Afternoon Tea as the perfect thing. “Tea” seemed to signify both elegance and comfort, a chance to connect with others while taking a break from hectic schedules. And though men sometimes attend, the event itself has a feminine quality, with great attention to detail and style.
The first person I approached with this idea was my mother. A brilliant hostess, she grasped the concept instantly and offered her own home for a series of three events that I named Hospitali-Teas.… Read more
October 17, 2011 by Mara Purl
Don’t you love discovering a phrase that has embedded puns and multiple meanings? Gayle Shanks and Bob Sommer must’ve had fun when they chose this phrase as the name of their now-famous bookstore. The store itself has never changed hands, and remains in the marvelously creative and capable hands of the original owners. I had the pleasure of meeting these great folks last year at the Women Writing the West conference when they sat at my table for dinner.
My signing at their store last week was one of the highlights of my recent Phoenix-area book tour. A joint event with one of my favorite authors Donis Casey, our evening was built around my ongoing theme, “Head and Heart.” Is it with head or with heart that we write our books?… Read more
October 10, 2011 by Mara Purl
In our somewhat over-populated world (depending upon where we live), with centuries of human history behind us, it may seem that when it comes to the notion of discovering a new world, the ship sailed long ago. So if we want to experience something entirely new, get away to an undiscovered country and chart unknown waters, is our only option to pretend?
Since I write fiction, some might think I’d say yes. Yet there is both exterior and interior exploration, and my novel series explores both. On the external side—which we might also call a journey of the head—there’s plenty to engage the senses and challenge the mind.… Read more
September 12, 2011 by Mara Purl
Those of you who followed my recently concluded blog tour know that I wrote 50,000 words in 44 blog posts over 31 days. Whew! It was nothing if not intense. It was a fantastic virtual journey that took me all over the country and across the Atlantic, into many different worlds, some aligned with my own: writers and authors, readers and book reviewers; and some more far-flung: gardeners, PR executives, shopping mavens and travel experts.
It’s surprising how quickly a routine can establish itself. My daily schedule became: research upcoming blog host to see what his/her followers will find useful; write blog post essay; submit; answer upcoming blog questions; submit; interview blog host; write my own blog post as a thanks to the blog host.… Read more
August 31, 2011 by Mara Purl
A sip of rich, dark java from a Mellor press while sitting at a tiny table in a café overlooking the Seine. That sounds like a perfect ritual in the life of an artist. I certainly found it to be so when I spent a month in Paris performing at the renowned Theatre Chatelet a few years ago. Cities like Paris, Kyoto and Santa Fe, filled to overflowing with artistic expression, inspire with virtually every sight, sound, taste and aroma to indulge our creative impulses. California’s Central Coast happens to inspire me and I spend lots of time there writing What the Heart Knows and all my Milford-Haven Novels.… Read more