Category Archives: new methods of marketing books

For authors, a book tour comes with the territory when a new book is released. Authors often fly from city to city in an exhausting tour-de-force, appearing on local talk shows, speaking to reporters, signing their new book at bookstores, and maybe visiting a few book clubs along the way. Traditional tours like this aren’t done as often as they used to be, what with budget constraints and new methods of marketing. Still—unless we’re also speakers—we authors don’t get out much! So we won’t be denied our fun. I’m looking forward to the wonderful in-person tour stops I’ll be doing next fall.… Read more