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Category Archives: Innovative marketing
Eggs in One Basket
April 25, 2011 by Mara Purl
There’s only one day of the year when we’re allowed to put all our eggs in one basket: Easter. For those of us who indulge in Easter Egg Hunts, or perhaps plan them for younger members of the community, the object of the game is to race around the garden finding as many colorful eggs as possible and collect them in a festive basket.
The rest of the year, we’re admonished not to follow the practice of placing all our eggs—a metaphor for hopes, plans, or expectations—in one basket—a metaphor for person, object, or project.
There was a time I probably took that advice too much to heart.… Read more
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