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Category Archives: Innovative marketing
August 25, 2011 by Mara Purl
You pretty much know the moment you see the logo that this site will deliver some tongue-in-cheek humor. “It’s a Baby Boomer World, Baby.” In case that slogan’s designed to make us feel both right at home, and also powerful, it works! We Boomers number 80 million or so and are the wealthiest, smartest, most entrepreneurial and savvy folks on the planet. So there, so there.
To quote the founders, “BoomerBrief.com is written by Boomers for Boomers. The brains behind BoomerBrief.com are Bob and Charlotte (Hill). Bob is a slightly-graying public relations exec with a database brain and an opinion about everything. … Read more
August 24, 2011 by Mara Purl
When the prospect of writing a guest post for a site called Women Speakers Association came up, I was immediately intrigued. Since I write Women’s Fiction and speak primarily to women, I knew this would be a match.
Women are up to something interesting in the world these days. We like to connect, rather than compete; we like to compliment and complement because this way of behaving creates a background of relatedness, which lays the groundwork for agreement and synergy. My post today, for example, is the Who, What, When, Where, Why of creating a Speaker’s Platform.
Drawing not only on my journalist experience, but also from one of the key themes from my novel-series, it was fun distilling this information down to a few bullet points that will help others who are creating a speaking career.… Read more
August 23, 2011 by Mara Purl
There’s nothing in the world like Girlfriends. I’m talking about Girlfriend with a capital “G”, the fond appellation that signifies the way one woman feels about another woman she trusts, respects, and loves.
Women’s Fiction, which is what I write, exists in the Girlfriend Zone. Why? Because it sparks conversations, reminds us of our escapades, engenders the kind of reflection that inspires growth and encourages self-esteem. So my new novel What the Heart Knows and my conviction that as I write my books I’m having a conversation with women friends, made me a perfect match for the wonderful GirlfriendBooks.com blog.… Read more
August 21, 2011 by Mara Purl
Certain things just go together: spaghetti and tomato sauce; summer and cricket song; December and pine-scented candles. Lattes and words are like that. For we writer-types, one often leads to the other. That’s how it was this Sunday, being a guest on A Latte and Some Words.
I’ve been known to seek out cafes—during their off hours preferably—and create a mini-office, a bubble where time doesn’t pass at the usual pace, the rest of my to-do list is missing, and a space opens that I can fill with my creative surge. These days, I grab my netbook and head to the nearest Starbucks, where the latte is superb, the atmosphere designed for the likes of anyone needing a personal bubble in a public space all of which encourages the Muse to pull up a chair at my table.… Read more
August 20, 2011 by Mara Purl
Fulfillment is bringing your gifts to the world.
August 19, 2011 by Mara Purl
Imagine a magical portal, a room of polished wood and gleaming windows, each of which frames an exotic view: Florence to the right, Kyoto the left, Kenya over your shoulder, the northern lights arcing upward to the ceiling.
Such were the images conjured by the very name “A Traveler’s Library.” And the beautiful website doesn’t disappoint. There are plenty of websites for researching and booking trips. But this is a site to cause dreams, then help fulfill them.
Vera Marie Badertscher founded her beautiful website in January 2009. Why? “I love to read and I love to travel,” she explained.… Read more
August 16, 2011 by Mara Purl
A lot is offered these days in the way of entertainment: a plethora of films, television shows, podcasts and, of course, books. How are we to wade our way through the ocean of offerings to discover something really good?
Mike Parker answers this question on a daily basis for his 7 million followers as Entertainment Editor for Entertainment Examiner. I’m his blog guest today, so that means I made the cut. Whew! An honor! It turns out he liked When Hummers Dream. Timely, too, because we found out today my new e-book has just slipped into the best-seller ranks for Amazon free e-books.… Read more
August 12, 2011 by Mara Purl
Readers face a constant dilemma that seems to have two horns: one is struggling to find the time to read everything in the teetering stack of books on the bedside table; the other is choosing which books to read in the first place. After all, if we’re going to invest our precious time and money in a book, we really want to know in advance that’ll be worth it!
Well, no has yet come up with the solution for those of us with the teetering book stacks. But when it comes to choosing really GOOD books to add to your list, Reading Group Choices have fantastic resources to offer.… Read more
August 3, 2011 by Mara Purl
What fun to be featured today as a guest of Www.RomanceJunkies.com. Though they chose a tongue-in-cheek name, their elegant site reveals a multitude of cross-connected authors and readers actively engaged in every aspect of Romance Fiction.
Founded in 2003 by Kat Brown, the site now has 60 reviewers, scores of author links, ten categories, and 2,500 loyal followers who communicate with one another on a regular basis through forums, and 1 million hits per month.
A key part of the site is the Romance Junkies Blog, where I’m the featured guest today, www.RomanceJunkies.com/RJBlog/?p=1150, as are my new books When Hummers Dream (free e-book this month) and What the Heart Knows (hardcover next month).… Read more
August 1, 2011 by Mara Purl
For authors, a book tour comes with the territory when a new book is released. Authors often fly from city to city in an exhausting tour-de-force, appearing on local talk shows, speaking to reporters, signing their new book at bookstores, and maybe visiting a few book clubs along the way. Traditional tours like this aren’t done as often as they used to be, what with budget constraints and new methods of marketing. Still—unless we’re also speakers—we authors don’t get out much! So we won’t be denied our fun. I’m looking forward to the wonderful in-person tour stops I’ll be doing next fall.… Read more