Tag Archives: targeting interests psychologically

Don’t you love discovering a phrase that has embedded puns and multiple meanings? Gayle Shanks and Bob Sommer must’ve had fun when they chose this phrase as the name of their now-famous bookstore. The store itself has never changed hands, and remains in the marvelously creative and capable hands of the original owners. I had the pleasure of meeting these great folks last year at the Women Writing the West conference when they sat at my table for dinner.

My signing at their store last week was one of the highlights of my recent Phoenix-area book tour. A joint event with one of my favorite authors Donis Casey, our evening was built around my ongoing theme, “Head and Heart.”… Read more