Category Archives: Marketing

“Girls Night Out”—the phrase conjures images of everything from innocent fun to naughty pleasures. But the realities of what women do when they get together might be even more interesting.

Sometimes an evening with female colleagues is a rite of passage, a kind of test a woman can only pass by showing her authenticity. And sometimes a girlfriend-evening fulfills a basic need for time with those who share the same wiring.

Actually women have all kinds of ways of connecting. Sometimes the moments are brief—a quick lunch hour to catch up with a friend or get to know someone better. Other times it might be a special treat like afternoon tea—a chance to dress up and go someplace elegant, where the surroundings are inspiring enough to give us a fresh perspective.… Read more