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Category Archives: Mara Purl using new marketing methods for Books
October 17, 2011 by Mara Purl
Don’t you love discovering a phrase that has embedded puns and multiple meanings? Gayle Shanks and Bob Sommer must’ve had fun when they chose this phrase as the name of their now-famous bookstore. The store itself has never changed hands, and remains in the marvelously creative and capable hands of the original owners. I had the pleasure of meeting these great folks last year at the Women Writing the West conference when they sat at my table for dinner.
My signing at their store last week was one of the highlights of my recent Phoenix-area book tour. A joint event with one of my favorite authors Donis Casey, our evening was built around my ongoing theme, “Head and Heart.” Is it with head or with heart that we write our books?… Read more
October 10, 2011 by Mara Purl
In our somewhat over-populated world (depending upon where we live), with centuries of human history behind us, it may seem that when it comes to the notion of discovering a new world, the ship sailed long ago. So if we want to experience something entirely new, get away to an undiscovered country and chart unknown waters, is our only option to pretend?
Since I write fiction, some might think I’d say yes. Yet there is both exterior and interior exploration, and my novel series explores both. On the external side—which we might also call a journey of the head—there’s plenty to engage the senses and challenge the mind.… Read more
September 12, 2011 by Mara Purl
Those of you who followed my recently concluded blog tour know that I wrote 50,000 words in 44 blog posts over 31 days. Whew! It was nothing if not intense. It was a fantastic virtual journey that took me all over the country and across the Atlantic, into many different worlds, some aligned with my own: writers and authors, readers and book reviewers; and some more far-flung: gardeners, PR executives, shopping mavens and travel experts.
It’s surprising how quickly a routine can establish itself. My daily schedule became: research upcoming blog host to see what his/her followers will find useful; write blog post essay; submit; answer upcoming blog questions; submit; interview blog host; write my own blog post as a thanks to the blog host.… Read more
August 31, 2011 by Mara Purl
A sip of rich, dark java from a Mellor press while sitting at a tiny table in a café overlooking the Seine. That sounds like a perfect ritual in the life of an artist. I certainly found it to be so when I spent a month in Paris performing at the renowned Theatre Chatelet a few years ago. Cities like Paris, Kyoto and Santa Fe, filled to overflowing with artistic expression, inspire with virtually every sight, sound, taste and aroma to indulge our creative impulses. California’s Central Coast happens to inspire me and I spend lots of time there writing What the Heart Knows and all my Milford-Haven Novels.… Read more
August 30, 2011 by Mara Purl
I like to think of myself as unsinkable. That’s probably a good thing, given my affinity for water. An ocean-lover at age three along the Connecticut coast, I became a competitive swimmer at my school in Tokyo (where I grew up), and always knew I’d live along the California coast someday. It sure came in handy to think of myself as “unsinkable” when I crewed on a Greenpeace voyage to save whales. And I’d say it’s been an even more useful quality during the heaving storms of a career in the entertainment business.
We can’t think of the word “unsinkable” without thinking of Margaret “Molly” Brown.… Read more
August 27, 2011 by Mara Purl
Writers have a quasi glamorous reputation in the world. We’re seen by some as being eccentric but disciplined; reclusive but willing to take center stage when necessary. The comment I hear most often is how “creative” I am. It’s as though some sort of magic is involved by which we writers make prose and poetry flow through our fingertips onto keyboards or pads of paper.
The truth is probably as unglamorous as it can be. Why? Because half or two-thirds or three-quarters of what we do is edit and re-write. Believe me, it’s a ruthless process for most of us, one that leads to expressions like “kill your darlings” (your most perfectly wrought sentences).… Read more
August 26, 2011 by Mara Purl
Most of the year I spend a fair amount of time on airplanes. I come well-equipped with a set of Bose headphones to tune out the noise of the world and enter a writer-world where I can hear what my characters are saying today. I adore these special times: views out the window to surpass those from the castles of Europe; precious hours when phones can’t ring; and someone even brings me cold water and hot coffee.
So now you know the secret of my introspective side, the side that gets a pretty big volume of writing done day by day.… Read more
August 25, 2011 by Mara Purl
You pretty much know the moment you see the logo that this site will deliver some tongue-in-cheek humor. “It’s a Baby Boomer World, Baby.” In case that slogan’s designed to make us feel both right at home, and also powerful, it works! We Boomers number 80 million or so and are the wealthiest, smartest, most entrepreneurial and savvy folks on the planet. So there, so there.
To quote the founders, “BoomerBrief.com is written by Boomers for Boomers. The brains behind BoomerBrief.com are Bob and Charlotte (Hill). Bob is a slightly-graying public relations exec with a database brain and an opinion about everything. … Read more
August 24, 2011 by Mara Purl
When the prospect of writing a guest post for a site called Women Speakers Association came up, I was immediately intrigued. Since I write Women’s Fiction and speak primarily to women, I knew this would be a match.
Women are up to something interesting in the world these days. We like to connect, rather than compete; we like to compliment and complement because this way of behaving creates a background of relatedness, which lays the groundwork for agreement and synergy. My post today, for example, is the Who, What, When, Where, Why of creating a Speaker’s Platform.
Drawing not only on my journalist experience, but also from one of the key themes from my novel-series, it was fun distilling this information down to a few bullet points that will help others who are creating a speaking career.… Read more
August 23, 2011 by Mara Purl
There’s nothing in the world like Girlfriends. I’m talking about Girlfriend with a capital “G”, the fond appellation that signifies the way one woman feels about another woman she trusts, respects, and loves.
Women’s Fiction, which is what I write, exists in the Girlfriend Zone. Why? Because it sparks conversations, reminds us of our escapades, engenders the kind of reflection that inspires growth and encourages self-esteem. So my new novel What the Heart Knows and my conviction that as I write my books I’m having a conversation with women friends, made me a perfect match for the wonderful GirlfriendBooks.com blog.… Read more